ZEAL (n.) : "fervor for a person, cause or object"

In February, I made the decision to start Luminous, and so began all the countless steps of starting a business. I can't fully explain it, but starting a business is basically this whole journey of trying to put together a puzzle without having all the pieces or knowing what the end picture is going to look like. You believe in the beauty of it, you know it's gonna be something, and you know you have some of the skills and tools needed to make it happen. But it's the scariest puzzle you've ever tried to do. It has been stressful, joyful, frustrating, and basically just a rollercoaster. Thankfully I'm surrounded by such a good support system of people who have been cheering me on from the start - one of them in particular is one of my best friends, Olivia Riddering.

I was inspired to create the Zeal Box because of her.

One day, sitting in my office (by office I mean the desk in the corner of my room at my parents house at the time) I heard the doorbell ring and I went down to check it out. there was a package there from Olivia. 

Who doesn't love getting something unexpected?

I opened it up, and inside were a bunch of little gifts - a mug, candle, some LUSH products, cozy socks, and other thoughtful pieces. MY HEART BURST AND MY EYES BURST WITH TEARS. 

So inspired the Zeal Box.

If a package like this - unexpected and filled with thoughtful contents - could have such a huge impact on me ... why wouldn't we encourage other people to be this thoughtful & make it even easier for other people to do?! With the click of the 'buy' button, you're on your way to spreading cheer and thoughtfulness to someone meaningful in your life. 

One of the ways I show love is through gift giving, so I knew that had to be a part of this company, which is really just an extension of who I am as a person. 

So then I started thinking about the contents. I wanted them to be feel-good and purposeful items! And definitely items both girls AND guys can appreciate. We're about thoughtfulness and encouragement for ALL! 

I plan on rotating the contents of the box every few months, but I'm so very excited about this first round of goodies! I like to call it the 'Coast to Coast' Zeal Box because the businesses represented in the box stretch from one part of the US to the other! California is represented by The Created Co, our soap is from Little Batch Co (which is based in Chicago) and our candles are from One Morning Shop which is from New York! Coast to Coast indeed :) 

The Contents :

Let's start with the mug from our friends at The Created Co! They have so many amazing products, so be sure to check out their website and everything else they've got if you're looking to buy other thoughtful gifts! For the Zeal Box though, we chose one of their mugs with a particularly positive message - "Joy Comes in the Morning " - Because we believe mornings hold new starts and victory over the darkness of night! That's something to be joyful about. Your morning sets the pace for the rest of your day - so grab a cup of coffee and kickstart your day with JOY!

Next in the box, we have a bar of naturally hand-made soap from Beth of Little Batch Co! We couldn't decide which scent we loved more, so we selected 2 types of bars (their Breakfast Bar and Wild Abandon Bar). One of the two soaps will be included in each box - you'll be pleased whichever one you receive because the scents are both so lovely! Make sure to check out their website for other future gift-giving options! 

The third item you'll find in the Zeal Box is one of the best smelling candles I've ever encountered. (and you should know I've crowned myself a candle addict/expert). It's a 4oz Lavender and Amber scented candle hand-poured by Elizabeth, the owner of One Morning Shop. Make sure to check out their online shop because they have other amazing candles as well as a few other beautifully crafted non-candle items! We know you'll love them! 

Zeal Box
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This is Luminous

I'm Zoey Jean. 

And this is Luminous.

This whole idea started a few months after I took a highly praised personality test telling me that Positivity was one of my top strengths in life.

I know I've always been a pretty cheerful person, looked on the bright side of life, and have been able to make other people laugh or smile without much thought. I just didn't realize the power behind those second-nature things. 

A few weeks after finishing up a very enriching and successful internship with KK INTL in California, I was back home, 20 years old, and faced with the decision of what to do next in life. 

I think I was inspired to establish Luminous because of the continual encouraging feedback I've received from others about the uplifting themes I carry out in my personal Instagram account, @zoeyjean. It was wild, how I was single-handedly having such a positive impact on so many people. Through frequent comments and multiple direct messages started by, " I know you don't know me, but your page encouraged me to . . .  " or, " . . . post helped me to . . . ", I realized the power of a positive heart in a social media world that is filled with so many other negative, or just meaningless messages.

As strong-willed as I am, I’ve never been one to think that I can do everything alone. I know FAR too well that anything big trying to be accomplished is far more successful when many passionate and skilled hands are contributing to the process. So I knew community had to be a huge part of it, and I never wanted this to center on just ZOEY JEAN, because it's not about me. I'm not particularly special. I have good self worth and know that I've been called to do great things, but I also believe that there are SO many other people who are completely as capable as I am when it comes to having a positive impact on the world. Luminous is my invitation for people to do just that.  

I want to harness social media, something so prevalently used, as a means for spreading good. Good news, good ideas, good images, just goodness in general. Then I want to challenge people to take those 2D habits and bring it to 3D. Speak good words out loud, not just behind a screen or keyboard. Encourage people OUT LOUD, in front of them, with sincerity. Some people love and encourage others by giving gifts - and it's a proven way of receiving love as well! That's what our Zeal Box is for - it's a care package we've created so you have a tangible way to let someone know you're thinking of them & they matter. 

I also knew I wanted to put purpose behind the other products in our shop as well. When you wear something from the Luminous shop, you become a walking conversation piece for this positive lifestyle, and it's a reminder for yourself as well. 

My friend Kyla sent me a cuff she made from her jewelry shop that says "Live Luminous" and in her note she told me to "wear it as a reminder of what you've started and to keep going with it."

My ultimate goal with this movement is for more people to look at themselves for even just a moment and realize their capabilities. Realize the impressions they are putting into the world every day, especially through social media. Words hold such power, spoken or typed, and we want to use our words for good.






It's all contagious.

If you think you're not having an impact on this world, you're completely wrong.

It's just up to you if it's gonna be a negative one, or a ridiculously brilliant one. 


// Zoey Jean //